
The Crusaders need some serious help from Sherwood Park hockey fans if they are going to remain in the community in the future. (Ryan Frankson – Sherwood Park News)
The Sherwood Park Crusaders will have a for sale sign attached to them in a few years if the community doesn’t start supporting the team more, their governor Kyle Chase says.
The Alberta Junior Hockey League squad announced on May 18 that Ross Kenny will no longer be the head coach and general manager of the team, as his contract was not renewed by the board of directors. Kenny had fulfilled the role of bench boss and GM of the Cru for the past four seasons.
Chase said the decision to not renew Kenny’s contract was made to take the junior A team in a new direction, but he added that direction will be the last one the current ownership group plans to take unless attendance at Cru games increases significantly.
“We want to give this one last kick at the cat,” the team governor said. “(The coaching change) is one of the steps we’re trying to make to get to another place with this team. People have got to start coming out to watch us play hockey. We’re not going to continue as an ownership group to lose money every year.”
The team has had one of the worst attendance averages in the 16-team provincial league. They’ve consistently drawn less than 500 fans per game, compared to teams like the Camrose Kodiaks and Grande Prairie Storm, who consistently draw more than 2,000.
Similar Edmonton-area markets like Spruce Grove and St. Albert also struggle with attendance, but the AJHL champion Spruce Grove Saints at least had four rounds of playoff games to add on to their regular season attendance revenue.
The Cru’s poor attendance totals would be somewhat acceptable if the team was playing badly, but that quite simply hasn’t been the case over the last three seasons, as they’ve had winning records all three years.
In 2008-2009, they were the top-ranked team in all of Canada for several weeks, but attendance didn’t change. And this past season, they had the most valuable player in all of Canada, Cody Kunyk, in their lineup, but only a few hundred routinely came to watch him.
“This is one last gasp for us,” said Chase, who is the spokesperson for the eight-member board. “People can figure out that they can come watch junior hockey in Sherwood Park, or they can drive somewhere else to go watch it. We can’t continue to lose money and not have people support what we’re doing.”
The 2010-2011 AJHL season will begin in September, and in addition to having a new coach, the Cru should have another highly-competitive squad. Their top statistical goalie, Patrick Terriss, is slated to return, as are high-scoring forwards Chris Kallal, Michael Small, Tanner Dion and Jessi Hilton, and second-top-scoring defenceman Josh Lee.
The Crusaders have called Sherwood Park home since the 1978-1979 season and have yet to capture an AJHL championship. They won the regular season title in 2002-2003, but the post-season crown has eluded them.
It will probably take at least one championship season, or some kind of marketing miracle, to prevent the Cru from being sold and likely moved elsewhere. For the sake of junior hockey in the Edmonton area, hopefully the team gets what it needs.